Why should you be preferred?


By: Muluga Derrick

Students of Makerere University Business School (MUBS) were tasked to think why an organization would prefer them for any opportunity during the “Stories that Matter” mentorship event organized to observing Youth Week 2021 at their campus. For prospective entrepreneurs, they were challenged to analyze why their product/service would be favored over others. The event organized by AIESEC in Uganda in partnership with the United Nations Association of Uganda (UNAU), MTN Uganda, JESA Farm Dairies, Amariatek Life Couching, and Bolt Uganda focused on different influential people sharing their stories to inspire young people.

Why should someone choose you? Dr. Innocent Nahabwe, the CEO of Galaxy Fm asked the participants as he started his speech. It was a reflective moment for them to answer at individual levels. He urged young people to always be unique and stand out. He offered Gap Analysis as an essential tool for getting into the market for any product or service. He also advised the youths to always solve the problem that people are willing to pay for if they really want to make money.

“Start your adventure and start it now” Ms.Christine Nafula, the Marketing and Communications Associate of JESA Farm Dairies encouraged. She urged young people to move on a journey of hope, focus, and ambition. She asked them to start their adventure because any time is the right time and nobody will ever start it for them.

Having completed 3 degrees without a job, Mr. Ron Kawamara the CEO JUMIA Uganda shared his thoughts on how everybody can take their own paths.  He advised young people to have value addition for themselves, always be consistent in providing a solution to a specific problem till it’s solved. He also encouraged them to be resilient, specific with their future goals, embrace technology and create strategic partnerships.

The icing on the cake came from Ms.Spice Daina when she called upon the students to realize that they are the foundation of their own lives. She encouraged youths at any given time to stand independently on their own.  Discipline, confidence and personal branding as important success factors were key take homes by the students.  She concluded by telling them to work hard and balance their school time well because “Nobody will be next to you if you are a nobody”

The UNA Uganda representative Ms.Destiny Chaiga also encouraged the students to take advantage of the mentorship and empowerment rendered through clubs like UNAU within their campus. In summary, young people have to be creatively unique to be preferred in any field of work or business.   


Author:  Muluga Derrick (President, UNAU- Mubs Chapter).

Editor: Destiny Gladys Chaiga (In-Charge Clubs and Chapters)